In 2014, the WWE found itself in an historically unprecedented situation: the company was flush with talented female performers. While the WWE long featured female wrestlers, physical looks were often times the focus of the attention given to the division, with competitors competing in gimmick-heavy matches (pudding wrestling, bra and panties matches, swimsuit competitions, etc.) meant to mask the fact that many of these women weren’t very technically proficient. Very little training was given to these women before they were thrown onto the roster, many meant to be eye-candy first and viable performers second. WWE chose to rebrand them as “Divas” instead of women’s wrestlers. Somewhat sadly for the women who had taken the time to develop their skills and become world-class in ring performers, they were rarely able to shine as brightly as capable because of the division’s skill imbalance.
As the WWE developmental system evolved, the WWE made a pointed effort to recruit and attract female talent whose background was in athletics. WWE also hired coaches who understood not just wrestling, but coaches who understood how to maximize matches in order to exploit the unique style of high-level women’s wrestling.
This approach paid dividends. WWE brought in several good, young ladies who either already had wrestling experience or had been already been exposed to the business, and the division became one of the most compelling parts of the NXT product, and the so-called “women’s revolution” subsequently became a social media phenomenon. Once this new generation of performers proved to the fans that there was more substance than hype, WWE dumped the “Divas” and began referring to them as “Superstars”, same as the men.
Somewhat unfortunately, even as the roster continues to be bursting with skill, interest seems to be waning. The women were split across the Raw and Smackdown brands, which has led to some curious matchups and repetitive booking. Further, the way the rosters were split intentionally or unintentionally created a noticeable talent gap between the shows.
Bringing the women back together as part of the Smackdown brand is the first step to fixing the these issues. Allowing the best performers the opportunity to compete against each other is key to stoking fan interest in this division. Just as important is affording them adequate time to tell their stories. Often times, women’s matches seem cut short and sometimes end abruptly, leaving fans confused and storylines truncated.
Adding a 30 minute, WWE Network exclusive women’s show solves this problem. While 205 Live hasn’t been a total success, it has given the cruiserweight division room to breathe and allowed the competitors to have some really good matches without being overexposed. The women’s show would do the same.
The final change coming to the women’s division would be the creation of a Women’s Tag Team Championship. The roster is deep enough at this point that multi participant matches are commonplace and the additional title would allow for another title to be pursued. Tag team wrestling has also proven to be a launching point for many great singles runs and the opportunity to showcase more performers only stands to benefit the talent involved.
By mimicking the operation of another division, the WWE could further legitimize the women’s division as more than just a sideshow. These changes would strengthen the performers, the Smackdown brand, and overall WWE Network content, all while helping to grow the next generation of women’s wrestlers.
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